AWS vs Azure

Amazon has the top spot when it comes to cloud market share, but Microsoft is presenting more of a threat than ever.

Amazon Web Services essentially invented the modern cloud computing market in the mid-’00s, and dominates it to this day. According to estimates from Gartner, AWS has 47.8% market share, with its position reinforced by new products in databases, AI, and other fields.

But Microsoft, the runner-up, is catching up, with its arsenal of long-time enterprise customers. Already, analysts say that AWS — which has historically prided itself on paying attention to customers, not competitors — is showing rare signs of becoming more reactive to Microsoft’s big moves.

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